Just grow brands

Bald was a conceptual brand identity I created for myself—an imaginary advertising agency that acted as a platform to showcase my projects and creative energy. The name is a playful nod to my own bald head, turning something personal into a bold, distinctive brand statement.

With the tagline “just grow brands”, Bald positions itself with irony and confidence: it doesn’t grow hair, but it grows ideas, brands, and concepts. The minimal, sleek logo design reinforces that attitude—direct, modern, and unapologetically simple.

Bald was more than just a self-initiated project; it was a way for me to put out the kind of energy I wanted to attract in my career—playful, confident, and creatively sharp.