Folkets Park in Malmö is known for its seasonal posters, which are not only advertisements but also serve as colorful decorations throughout the park. When I was asked to create their summer posters, the brief was to stay in the same playful spirit as the ones designed by BBDO Nordics the year before.

Using those as inspiration, I developed new layouts built around my own flower illustration, the dandelion, combined with the pattern I designed and a pink flower motif that Folkets Park already used as part of its visual identity.

The result was a set of bright, summery posters that both promoted the season’s events and added to the park’s lively atmosphere.